Automotive Gift's for Dad
May 14, 2010
There are two types of fathers, those who work on their cars and those who don't. Whether your dad is a do-it-yourselfer (DIY) or a Do-It-For-Me type (DIFM), consider an automotive gift for dad this Father's Day.
Sixty-nine percent of male drivers work on their car, truck, mini van or SUV, according to the Car Care Council. Whether it's light maintenance, like changing the oil and replacing the wiper blades, or heavier projects, such as replacing brake shoes, most dads enjoy taking care of their vehicles. Automotive accessories, tools, parts and products make ideal Father's Day gifts.
"If Dad's a do-it-yourselfer, a gift certificate from the local auto parts store would be appropriate," said Rich White, executive director of the Car Care Council. "If he’s a do-it-for me, think about a gift certificate for an oil change or other service at his favorite repair shop."
Everyone loves a clean car, so offer to clean and polish Dad's vehicle yourself. Remember to use automotive washes and waxes, not dishwashing detergent from under the kitchen sink. This can harm the vehicle's finish.
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"Be Car Care Aware" is a consumer education campaign about the benefits of regular vehicle care, maintenance and repair. An integrated marketing and public relations campaign will build awareness and knowledge to prepare consumers to make sensible decisions about their vehicles. Built around three key message areas of safety, dependability and pride of ownership, the campaign is spearheaded by the Automotive Aftermarket Industry Association (AAIA), with the Car Care Council serving as the brand and messaging source.
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